Driven by trust, on every terrain
Kleber is proud to become a Premium Partner of LOSC, bringing together two French names united by performance, consistency and trust. From the pitch to the road, trust means being able to rely on your team and on the performance that keeps you moving forward. This shared mindset is at the heart of the KLEBER × LOSC partnership, combining Kleber’s commitment to quality, safety and reliability with LOSC’s ambition and strong collective spirit.
Kleber’s French heritage now meets another name with deep national roots: LOSC, a club that has been part of the country’s football landscape since 1944. With six Coupe de France victories and memorable domestic and European campaigns, LOSC has built a strong sporting legacy. Today, these two historic names are ready to write a new chapter together.
One symbol, one shared spirit
This partnership is no coincidence. LOSC is known as Les Dogues, while the dog has been part of Kleber’s identity for decades through Urvic, the brand’s iconic boxer. Beyond the symbol itself, the connection reflects values that both brands put into action every day.
For LOSC, the Dogue represents team spirit, determination and fighting drive. For Kleber, Urvic embodies loyalty, protection, strength and lasting reliability. Different worlds, but the same instinct: to be there when it matters and to earn trust through consistent performance.
Together, we are #DrivenByTrust.
Proud to support the team
The Kléber logo sits on the left pocket of the Dogues' jersey in Ligue 1 McDonald's, as well as on the shirts of the women's team competing in D2 Féminine. This joint presence across both squads reflects Kléber’s support for the club’s entire sporting project, across both the men’s and women’s teams.
Kléber also gains enhanced visibility throughout LOSC's home matches at the Decathlon Arena - Stade Pierre Mauroy, including pitch-side LED boards, as well as a presence across the club's official digital channels,
bringing the brand closer to millions of passionate supporters.
