From the road to the Bundesliga
Two different worlds, one shared drive to keep moving forward. Kleber and TSG Hoffenheim bring together the road and the football pitch through a shared focus on progress, reliable performance and the confidence to take on what comes next. For Kleber, that means developing tyres, drivers can rely on in everyday conditions. For TSG Hoffenheim, it means competing at the highest level of German football while continuously looking for new ways to develop.
Trust is part of that journey. Whether you are heading to the stadium or stepping onto the pitch, confidence comes from knowing you can rely on the people, preparation and performance behind you. These values form the foundation of the partnership between Kleber and TSG Hoffenheim.
Small town. Big ideas.
TSG Hoffenheim’s story goes far beyond the size of its hometown. Based in Sinsheim, the club has grown from its local roots into an established name in German top-flight football. After reaching the Bundesliga in 2008, TSG went on to compete on the European stage, including its first UEFA Champions League group-stage campaign in the 2018/19 season.
But Hoffenheim’s identity is shaped by more than results. The club is known for its forward-thinking approach, with a strong focus on developing young talent, embracing innovation and continuously exploring new approaches to football.
For Kleber, it is a perfectly fitting environment to be part of: one where progress is not about standing still after a good result, but about being ready for the next challenge.
Part of every matchday
When TSG Hoffenheim plays at home, Kleber becomes part of the Bundesliga atmosphere at the SNP Arena.
Kleber is visible around the stadium through perimeter advertising in front of the South and North stands and TV-relevant LED advertising. Beyond the pitch, the partnership continues through digital and social media activities, bringing Kleber closer to the TSG community throughout the season.
And a football season does not wait for perfect weather. From sunny early-season weekends to cold winter matchdays, the journey to the stadium changes with the seasons but the destination stays the same.
Ready for every matchday, whatever the season brings?
